I guess all the real models got wise to the whole fake ad campaign plan, because now here’s former Playboy Playmate Amanda Cerny modeling for 138 Water. If you ask me though, this might be their hottest fake ad yet. And after all the free publicity I’ve been giving these guys, these pictures gave me a great idea. It’s time I got in on this genius “marketing” strategy by co-sponsoring an event, like a wet t-shirt contest. I’ve even got the perfect venue in mind: my bedroom. Let’s make it happen.