I still have no clue how Jessica Simpson managed to go from a ditzy, smoking hot reality TV star/late night punchline to becoming one of the most successful (and hottest) woman in the fashion industry. But I guess she’s a lot smarter than we all gave her credit for. And that must be it, because look: she went out over the weekend busting out those amazing funbags of hers, and here we are giving her a bunch of free press for it. I’m telling you, this woman’s a genius. And I’m loving it.