It’s called NV (as in envy) and is proudly advertised as the “First Rapid Weight-Loss Beauty Pill”. NV have signed up actress and model Carmen Electra as their new spokesperson. This surely is the mythic essence of marketing – get the ‘perfect’ body just by taking a pill.
A pill that’ll make you lose weight! I have an even better idea, a 100% guaranteed way to shed pounds: it’s called exercise and a balanced diet. Brilliant, huh? So why doesn’t Carmen Electra use her celebrity status to endorse that, you ask? Oh, yeah. It’s called money. So, for the sake of her bank account (maybe she’s paying Dave Navarro alimony), she’s peddling pills to fat people and impressionable teenagers who have body-image issues. Nice. What next? Free silicone implants to starving kids in Africa.