You’d think Amy Childs was launching a lingerie clothing line by the way she’s dressed; but you’d be wrong. In fact, she is launching her new jewellery collection. Celebrities take note: this is how you promote a product. Even Victoria’s Secret models don’t show up to their events wearing lingerie (IMO, they should), but here we have Amy perfecting the use of lingerie to showcase a totally unrelated product. Job well done.

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Photos: WENN.com