I’ve always liked Gemma Arterton, even though she isn’t as popular as some of the other busty British hotties out there. And I think I might’ve finally figured out why: because here she is at the British Designers Collective event stuffed into a tight dress. Only I’m not seeing any cleavage. Luckily though, that’s an easy fix. A couple trips to the beach with the paps and Gemma will be a household name in no time. I guarantee it.